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प्रश्न
What is marketing concept?
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उत्तर
The marketing concept of marketing management lays emphasis on customer satisfaction. It believes that customer satisfaction plays a vital role in the success of any organisation. In the long run, any organisation can survive and maximise profits only if it identifies customer needs and effectively works towards fulfilling them. This concept identifies the fact that people purchase a product for satisfaction of a specific need (such as functional need, social need, psychological need, etc.). Any organisation must aim towards identifying such needs and satisfying them in an effective manner. That is, it must take all decisions based on the needs and requirements of the customers. An organisation works and sells not according to what it has, but according to what the customer wants.
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संबंधित प्रश्न
What is marketing?
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
State two features of the modern concept of marketing?
The term market is derived from the ______ word ‘Mercatus’.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
Explain the following term/concept.
Digital Concept of Market
Explain in detail the concepts of marketing.
The area concept of market is related to exchange concept.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
The term ‘market’ may be understood in which of the following contexts?
Which of the following statements is incorrect?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Which of the following statement is true regarding marketing?
Explain the following function of marketing:
Grading
Which activities take place before production?
How is marketing described in the modern or social view?
What is the marketing feature called Needs and Wants concerned with?
What is a Market Offering?
What is required regarding the number of parties for an exchange?
