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प्रश्न
Explain the following term/concept.
Digital Concept of Market
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उत्तर
- The emergence of Information Technology gave rise to a new market concept, the Space or Digital Concept.
- Communication media, such as telephones, mobile phones, Computers, and the Internet, have enabled direct contact between the customer and the seller.
- Digital Market can be defined as a “Market which uses Information Technology for buying and selling of the products or services and facilitates communication of quality, features, price, and terms of exchange among them.”
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संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
Explain the following function of marketing:
Standardisation
State two features of the modern concept of marketing?
Write short notes on:
Marketing research.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
The market may be defined as aggregate demand by potential buyers for a product or service.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Define Marketing.
Explain in detail the concepts of marketing.
The area concept of market is related to exchange concept.
The term market is derived from the ___________ word ‘Mercatus’.
Which one is the example of an Intangible product?
What is need for the market and explain the concept of marketing?
The marketing concept is based on which of the following points.
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which concept of marketing emphasise on availability and affordability of the product?
Find the odd one:
Customer orientation is a modern approach to marketing.
