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प्रश्न
Explain the following term/concept.
Digital Concept of Market
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उत्तर
- The emergence of Information Technology gave rise to a new market concept, the Space or Digital Concept.
- Communication media, such as telephones, mobile phones, Computers, and the Internet, have enabled direct contact between the customer and the seller.
- Digital Market can be defined as a “Market which uses Information Technology for buying and selling of the products or services and facilitates communication of quality, features, price, and terms of exchange among them.”
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संबंधित प्रश्न
List five shopping products purchased by you or your family during the last few months.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
The term market is derived from the ___________ word ‘Mercatus’.
Which of the following statements is incorrect?
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which of the following statements is true regarding marketing?
Which concept of marketing emphasise on availability and affordability of the product?
Customer orientation is a modern approach to marketing.
In Phillip Kolter’s definition, marketing is a social process by which individual groups obtain what they need and want through what means?
How is marketing described in the modern or social view?
What does the modern or social view of marketing focus on?
What is the traditional meaning of a market?
Besides a place of exchange, which uses of the term market are identified?
What is the modern meaning of a market?
What is the marketing feature called Needs and Wants concerned with?
Which organisations use marketing besides businesses?
Which group consists of Ideas that can be marketed?
