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प्रश्न
Define Marketing.
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उत्तर
According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
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संबंधित प्रश्न
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Explain the following function of marketing:
Standardisation
What is the societal concept of marketing?
What is marketing concept?
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
What is the market? Explain the meaning of the capital market and money market.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
State two features of the modern concept of marketing?
Write short notes on:
Marketing research.
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
The market may be defined as aggregate demand by potential buyers for a product or service.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Answer in one sentence.
Define Market.
Explain the following term/concept.
Place Concept of Market
The term market is derived from the ___________ word ‘Mercatus’.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is Marketing?
What is need for the market and explain the concept of marketing?
The term ‘market’ may be understood in which of the following contexts?
According to the modern marketing concept, which of the following statements is true?
Which of the following statements is incorrect?
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which of the following statements is true regarding marketing?
Which concept of marketing emphasise on availability and affordability of the product?
Which of the following statement is true regarding marketing?
How does marketing help people and organisations obtain what they need and want?
Which activities are included in CSR?
Which option lists marketing activities in the traditional view?
When does marketing take place in relation to production and sale?
Which activities take place before production?
How is marketing described in the modern or social view?
What does the modern or social view of marketing focus on?
What is the marketing feature called Needs and Wants concerned with?
What is the Exchange Mechanism based on?
What is required regarding the number of parties for an exchange?
Which organisations use marketing besides businesses?
Which group consists of Ideas that can be marketed?
