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प्रश्न
Define Marketing.
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उत्तर
According to the American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
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संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Explain the following function of marketing:
Standardisation
Distinguish between the product concept and production concept of marketing.
What is marketing concept? How does it help in the effective marketing of goods and services.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Name two types of markets on the basis of the nature of transactions.
Explain any four facilitating functions of marketing.
What is the market? Explain the meaning of the capital market and money market.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
The term market is derived from the ______ word ‘Mercatus’.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
The market may be defined as aggregate demand by potential buyers for a product or service.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Explain the following term/concept.
Commodity Concept of Market
Explain the following term/concept.
Digital Concept of Market
Explain in detail the concepts of marketing.
The area concept of market is related to exchange concept.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which one is the example of an Intangible product?
What is Marketing?
What is need for the market and explain the concept of marketing?
The term ‘market’ may be understood in which of the following contexts?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which of the following statements is true regarding marketing?
Find the odd one:
Customer orientation is a modern approach to marketing.
