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प्रश्न
The term market is derived from the ______ word ‘Mercatus’.
पर्याय
French
Latin
Italian
Greek
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उत्तर
The term market is derived from the Latin word ‘Mercatus’.
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संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
Name two types of markets on the basis of the nature of transactions.
Write short notes on:
Marketing research.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
The market may be defined as aggregate demand by potential buyers for a product or service.
Answer in one sentence.
Define Market.
Explain the following term/concept.
Place Concept of Market
Define Marketing.
The area concept of market is related to exchange concept.
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
The marketing concept is based on which of the following points.
Which of the following statement is true regarding marketing?
