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प्रश्न
Explain the following function of marketing:
Grading
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उत्तर
Grading is the process of classification of products according to similar characteristics and/or quality. Grading is done on the basis of their features like size, shape quality etc. Generally grading is done in case of agricultural products like wheat, rice, potatoes etc.
संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
Distinguish between the product concept and production concept of marketing.
State two features of the modern concept of marketing?
The term market is derived from the ______ word ‘Mercatus’.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Explain the following term/concept.
Place Concept of Market
Explain in detail the concepts of marketing.
The term market is derived from the ___________ word ‘Mercatus’.
What is Marketing?
What is need for the market and explain the concept of marketing?
The term ‘market’ may be understood in which of the following contexts?
With which element is the exchange mechanism related?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Find the odd one:
Customer orientation is a modern approach to marketing.
