Advertisements
Advertisements
प्रश्न
Explain the following function of marketing:
Grading
Advertisements
उत्तर
Grading is the process of classification of products according to similar characteristics and/or quality. Grading is done on the basis of their features like size, shape quality etc. Generally grading is done in case of agricultural products like wheat, rice, potatoes etc.
संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
List five shopping products purchased by you or your family during the last few months.
Name two types of markets on the basis of the nature of transactions.
State two features of the modern concept of marketing?
The market may be defined as aggregate demand by potential buyers for a product or service.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Answer in one sentence.
Define Market.
Explain in detail the concepts of marketing.
Which one is the example of an Intangible product?
The term ‘market’ may be understood in which of the following contexts?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which activities take place before production?
How is marketing described in the modern or social view?
What is a Market Offering?
What is required regarding the number of parties for an exchange?
Which organisations use marketing besides businesses?
