Advertisements
Advertisements
प्रश्न
What is the societal concept of marketing?
Advertisements
उत्तर
The societal concept is the new concept of marketing that aims at satisfying customer needs by taking proper care of society and the environment. According to this concept customer satisfaction must be within the ethical and ecological aspects of society.
Societal marketing should consider the following things
- The consumer needs are most important
- Genuine modern and continuous development should be introduced in the product so as to increase its life and value
- The emphasis should be on building long-term customer relationships and not on doing business
- An organisation should market the product keeping in mind the consumer organisational and societal long-term needs and welfare
APPEARS IN
संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
What is marketing concept?
Explain any four facilitating functions of marketing.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
The market may be defined as aggregate demand by potential buyers for a product or service.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Explain the following term/concept.
Digital Concept of Market
Explain in detail the concepts of marketing.
The term ‘market’ may be understood in which of the following contexts?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Explain the following function of marketing:
Grading
Which option lists marketing activities in the traditional view?
When does marketing take place in relation to production and sale?
What does the modern or social view of marketing focus on?
What is the modern meaning of a market?
What is required regarding the number of parties for an exchange?
Which organisations use marketing besides businesses?
Which group consists of Ideas that can be marketed?
Which group consists of Events that can be marketed?
