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प्रश्न
What is the societal concept of marketing?
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उत्तर
The societal concept is the new concept of marketing that aims at satisfying customer needs by taking proper care of society and the environment. According to this concept customer satisfaction must be within the ethical and ecological aspects of society.
Societal marketing should consider the following things
- The consumer needs are most important
- Genuine modern and continuous development should be introduced in the product so as to increase its life and value
- The emphasis should be on building long-term customer relationships and not on doing business
- An organisation should market the product keeping in mind the consumer organisational and societal long-term needs and welfare
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संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
What is the market? Explain the meaning of the capital market and money market.
State two features of the modern concept of marketing?
Write short notes on:
Marketing research.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Answer in one sentence.
Define Market.
Explain the following term/concept.
Digital Concept of Market
Explain in detail the concepts of marketing.
What is Marketing?
What is need for the market and explain the concept of marketing?
The term ‘market’ may be understood in which of the following contexts?
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
The marketing concept is based on which of the following points.
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which concept of marketing emphasise on availability and affordability of the product?
Find the odd one:
