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प्रश्न
Distinguish between the product concept and production concept of marketing.
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उत्तर
| Sr. No. |
Basis of Difference |
Product Concept |
Production Concept |
| 1. | Belief | It was believed that consumers favoured, superior quality products and thereby, profits can be maximised by increasing the quality of the product. | It was believed that consumers favoured readily available and affordable products and thereby profits can be maximised by increasing the volume of production. |
| 2. | Focus of the business | Focus was on improving the quality of the product, adding new features, etc. | Focus was on enhancing the quantity of production and reducing the average cost of production. |
| 3. | Methodology | Emphasis on improving the features and quality of the product. | Emphasis on improving the production efficiency of the business. |
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संबंधित प्रश्न
State two features of the modern concept of marketing?
The term market is derived from the ______ word ‘Mercatus’.
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Explain the following term/concept.
Place Concept of Market
Explain in detail the concepts of marketing.
Which one is the example of an Intangible product?
According to the modern marketing concept, which of the following statements is true?
The marketing concept is based on which of the following points.
Find the odd one:
Which group includes stakeholders on whom a company depends?
Which option lists marketing activities in the traditional view?
How is marketing described in the modern or social view?
Besides a place of exchange, which uses of the term market are identified?
What is the marketing feature called Needs and Wants concerned with?
How must both parties enter into a transaction?
Which group consists of Physical Products that can be marketed?
Why is exchange considered the essence of marketing?
