Advertisements
Advertisements
प्रश्न
Distinguish between the product concept and production concept of marketing.
Advertisements
उत्तर
|
Basis of Difference |
Product Concept |
Production Concept |
|
1. Belief |
It was believed that consumers favoured, superior quality products and thereby, profits can be maximised by increasing the quality of the product. |
It was believed that consumers favoured readily available and affordable products and thereby profits can be maximised by increasing the volume of production. |
|
2. Focus of the business |
Focus was on improving the quality of the product, adding new features, etc. |
Focus was on enhancing the quantity of production and reducing the average cost of production. |
|
3. Methodology |
Emphasis on improving the features and quality of the product. |
Emphasis on improving the production efficiency of the business. |
APPEARS IN
संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
List five shopping products purchased by you or your family during the last few months.
What is marketing concept? How does it help in the effective marketing of goods and services.
What is the market? Explain the meaning of the capital market and money market.
State two features of the modern concept of marketing?
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
Explain the following term/concept.
Place Concept of Market
Explain the following term/concept.
Commodity Concept of Market
Explain in detail the concepts of marketing.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is need for the market and explain the concept of marketing?
According to the modern marketing concept, which of the following statements is true?
Which of the following statements is incorrect?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
The marketing concept is based on which of the following points.
Which of the following statements is true regarding marketing?
Which of the following statement is true regarding marketing?
Explain the following function of marketing:
Grading
