Advertisements
Advertisements
प्रश्न
Distinguish between the product concept and production concept of marketing.
Advertisements
उत्तर
| Sr. No. |
Basis of Difference |
Product Concept |
Production Concept |
| 1. | Belief | It was believed that consumers favoured, superior quality products and thereby, profits can be maximised by increasing the quality of the product. | It was believed that consumers favoured readily available and affordable products and thereby profits can be maximised by increasing the volume of production. |
| 2. | Focus of the business | Focus was on improving the quality of the product, adding new features, etc. | Focus was on enhancing the quantity of production and reducing the average cost of production. |
| 3. | Methodology | Emphasis on improving the features and quality of the product. | Emphasis on improving the production efficiency of the business. |
APPEARS IN
संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
What is the societal concept of marketing?
State two features of the modern concept of marketing?
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
Answer in one sentence.
Define Market.
Explain the following term/concept.
Place Concept of Market
The term market is derived from the ___________ word ‘Mercatus’.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
What is Marketing?
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
The marketing concept is based on which of the following points.
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which of the following statements is true regarding marketing?
Which of the following statement is true regarding marketing?
Explain the following function of marketing:
Grading
Find the odd one:
How does marketing help people and organisations obtain what they need and want?
