Question

Distinguish between the product concept and production concept of marketing.

Answer 1

Basis of Difference	Product Concept	Production Concept
1. Belief	It was believed that consumers favoured, superior quality products and thereby, profits can be maximised by increasing the quality of the product.	It was believed that consumers favoured readily available and affordable products and thereby profits can be maximised by increasing the volume of production.
2. Focus of the business	Focus was on improving the quality of the product, adding new features, etc.	Focus was on enhancing the quantity of production and reducing the average cost of production.
3. Methodology	Emphasis on improving the features and quality of the product.	Emphasis on improving the production efficiency of the business.