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प्रश्न
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
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उत्तर
|
Group ‘A’ |
Group ‘B’ |
|
1. Commodity Market |
Industrial Goods |
|
2. Oligopoly |
A few sellers |
|
3. Mercatus |
To trade Merchandise |
|
4. 4Ps |
E. Jerome McCarthy |
|
5. Booms & Bitner |
3Ps |
APPEARS IN
संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
What is the societal concept of marketing?
What is marketing concept? How does it help in the effective marketing of goods and services.
Name two types of markets on the basis of the nature of transactions.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
State two features of the modern concept of marketing?
Write short notes on:
Marketing research.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
The market may be defined as aggregate demand by potential buyers for a product or service.
Explain the following term/concept.
Commodity Concept of Market
Explain in detail the concepts of marketing.
The area concept of market is related to exchange concept.
The term market is derived from the ___________ word ‘Mercatus’.
What is Marketing?
What is need for the market and explain the concept of marketing?
The marketing concept is based on which of the following points.
Customer orientation is a modern approach to marketing.
