Advertisements
Advertisements
प्रश्न
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Advertisements
उत्तर
|
Group ‘A’ |
Group ‘B’ |
|
1. Commodity Market |
Industrial Goods |
|
2. Oligopoly |
A few sellers |
|
3. Mercatus |
To trade Merchandise |
|
4. 4Ps |
E. Jerome McCarthy |
|
5. Booms & Bitner |
3Ps |
APPEARS IN
संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Explain the following function of marketing:
Standardisation
Write short notes on:
Marketing research.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
Explain the following term/concept.
Place Concept of Market
Explain the following term/concept.
Digital Concept of Market
What is need for the market and explain the concept of marketing?
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
The marketing concept is based on which of the following points.
Which group includes stakeholders on whom a company depends?
Which activities are included in CSR?
Which option lists marketing activities in the traditional view?
In Phillip Kolter’s definition, marketing is a social process by which individual groups obtain what they need and want through what means?
Besides a place of exchange, which uses of the term market are identified?
What is a Market Offering?
What is the Exchange Mechanism based on?
Which group consists of Ideas that can be marketed?
