English

Select the correct option and complete the table. (Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms and Bitner)

Advertisements
Advertisements

Question

Select the correct option and complete the table.

(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)

Group 'A' Group ‘B’
1. Commodity Market ____________
2. ____________ A few sellers
3. ____________ To trade merchandise
4. 4Ps __________________
5. ____________ 3Ps
Fill in the Blanks
Advertisements

Solution

Group ‘A’

Group ‘B’

1. Commodity Market

 Industrial Goods

2. Oligopoly

A few sellers

3. Mercatus

To trade Merchandise

4. 4Ps

E. Jerome McCarthy

5. Booms & Bitner

3Ps

shaalaa.com
  Is there an error in this question or solution?
Chapter 8: Marketing - Exercise [Page 166]

RELATED QUESTIONS

Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same

Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.


Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.

The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables


List five shopping products purchased by you or your family during the last few months.


What is marketing?


Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.


What is the market? Explain the meaning of the capital market and money market.


Differentiate between the traditional concept of marketing and the modern concept of marketing.


State two features of the modern concept of marketing? 


The market may be defined as aggregate demand by potential buyers for a product or service.


Explain the following term/concept.

Digital Concept of Market


Explain in detail the concepts of marketing.


What is Marketing?


According to the modern marketing concept, which of the following statements is true?


Marketing is called a ____________ process because it involves the interaction of buyers and sellers.


Which of the following statements is true regarding marketing?


Which activities are included after sale?


Which group consists of Ideas that can be marketed?


Why is exchange considered the essence of marketing?


Share
Notifications

Englishहिंदीमराठी


      Forgot password?
Use app×