Advertisements
Advertisements
Question
Explain the following function of marketing:
Standardisation
Advertisements
Solution
Standardisation refers to the process of determining standards for a product's process, size, quality, design, weight, colour etc. It aids in maintaining product quality consistency. It aids in developing customer loyalty to the product.
APPEARS IN
RELATED QUESTIONS
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Write short notes on:
Marketing research.
The market may be defined as aggregate demand by potential buyers for a product or service.
Explain the following term/concept.
Commodity Concept of Market
Define Marketing.
The area concept of market is related to exchange concept.
Which one is the example of an Intangible product?
What is Marketing?
What is need for the market and explain the concept of marketing?
The term ‘market’ may be understood in which of the following contexts?
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
The marketing concept is based on which of the following points.
Which of the following statements is true regarding marketing?
Which concept of marketing emphasise on availability and affordability of the product?
Explain the following function of marketing:
Grading
