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प्रश्न
Explain the following function of marketing:
Standardisation
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उत्तर
Standardisation refers to the process of determining standards for a product's process, size, quality, design, weight, colour etc. It aids in maintaining product quality consistency. It aids in developing customer loyalty to the product.
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संबंधित प्रश्न
Distinguish between the product concept and production concept of marketing.
Explain any four facilitating functions of marketing.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Explain the following term/concept.
Commodity Concept of Market
Explain in detail the concepts of marketing.
The term ‘market’ may be understood in which of the following contexts?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Which of the following statements is incorrect?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
The marketing concept is based on which of the following points.
Find the odd one:
Customer orientation is a modern approach to marketing.
Which option lists marketing activities in the traditional view?
How is marketing described in the modern or social view?
What is the Exchange Mechanism based on?
What is required regarding the number of parties for an exchange?
What freedom must each party have for an exchange?
Which group consists of Physical Products that can be marketed?
