Question

Explain any four points of difference between 'Marketing' and 'Selling'.

Answer 1

Basis	Marketing	Selling
Scope	Part of Marketing related to promoting and transferring possession/ownership of goods	Wider concept consisting of identification of customer needs, developing products as per needs, satisfaction and appropriate pricing
Focus	It focusses the transfer of title and possession of goods	It focusses on maximum satisfaction of customer needs and wants
Profits	Maximum profits through maximised sales	Increasing profits in the long run by customer satisfaction
Strategies	Promotion and persuasion are the strategies used under marketing	Integrated marketing efforts involving strategies in respect of product, price, promotion and physical distribution