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Question
Explain any four points of difference between 'Marketing' and 'Selling'.
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Solution
| Basis | Marketing | Selling |
| Scope | Part of Marketing related to promoting and transferring possession/ownership of goods | Wider concept consisting of identification of customer needs, developing products as per needs, satisfaction and appropriate pricing |
| Focus | It focusses the transfer of title and possession of goods | It focusses on maximum satisfaction of customer needs and wants |
| Profits | Maximum profits through maximised sales | Increasing profits in the long run by customer satisfaction |
| Strategies | Promotion and persuasion are the strategies used under marketing | Integrated marketing efforts involving strategies in respect of product, price, promotion and physical distribution |
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. “The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
______ represents an integrated approach to marketing.
“An appropriate marketing mix is necessary to enable an enterprise to meet its goals.” Justify for or against, giving reasons.
What does the extended product concept include?
What is the primary purpose of the Promotion element in the marketing mix?
Which tools are included in the Promotion element of the marketing mix?
Which sub-elements are included under the Promotion element of the marketing mix?
