Advertisements
Advertisements
Question
Define the term ‘marketing mix’.
Advertisements
Solution
Marketing mix refers to a combination of four P's, viz. product, price, promotion, and place. These are closely interrelated because decisions in one area influence those in others. These constitute the core of a company’s marketing system.
APPEARS IN
RELATED QUESTIONS
What is meant by the term place in the marketing mix?
Explain the following term/concept.
Price
The collection of utilities is known as:
Marketing mix does not include ____________.
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Which of the following are considered as the pillars of marketing?
Define the marketing mix.
What is Marketing Mix?
"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
