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प्रश्न
Define the term ‘marketing mix’.
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उत्तर
Marketing mix refers to a combination of four P's, viz. product, price, promotion, and place. These are closely interrelated because decisions in one area influence those in others. These constitute the core of a company’s marketing system.
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संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Explain the following term/concept.
Price
Explain 3Ps in the marketing of services.
Which of the following is a factor of marketing mix?
Under which of the following situations is a company not likely to fix a lower price for its product?
Which of the following are considered as the pillars of marketing?
Define the marketing mix.
______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
“It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale.” What is it?
Enumerate the elements of a price mix.
