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प्रश्न
Define the term ‘marketing mix’.
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उत्तर
Marketing mix refers to a combination of four P's, viz. product, price, promotion, and place. These are closely interrelated because decisions in one area influence those in others. These constitute the core of a company’s marketing system.
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संबंधित प्रश्न
Find the odd one.
Explain the following term/concept.
Product
Explain the following term/concept.
Promotion
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Which one of the following is not a marketing mix?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
The term marketing mix refers to ______.
______ represents an integrated approach to marketing.
What is place mix?
