Question

What does the extended product concept include?

Options

• After-sales service, spare parts, and complaint handling

• Only the core physical product and its packaging

• Advertising and promotional campaigns

• Pricing strategies and discount mechanisms

Answer 1

The extended product concept goes beyond the basic product offering to include after-sales services, availability of spare parts, and complaint handling mechanisms. This holistic approach ensures customer satisfaction throughout the product lifecycle, not just at the point of purchase.