Question

Marketing mix for products consists of ______.

Options

• 4Ps

• 7Ps

• 8Ps

• 5Ps

Answer 1

Marketing mix for products consists of 4Ps.

Explanation:

The marketing mix for products traditionally consists of the 4Ps, which are:

1. Product: The goods or services offered by a business to meet customer needs and wants.
2. Price: The amount of money customers must pay to obtain the product.
3. Place: The locations and methods used to make the product available to customers.
4. Promotion: The activities that communicate the product’s features and benefits and persuade customers to purchase it.