English

Match the pairs. Group A A) Market B) Registered brands C) Monopoly D) Branding E) Digital Marketing Group B 1) Single Seller 2) Stock Market 3) Distinct Name

Advertisements
Advertisements

Question

Match the pairs.

Group A Group B
A) Market 1) Single Seller
B) Registered brands 2) Stock Market
C) Monopoly 3) Distinct Name
D) Branding 4) Mercatus
E) Digital Marketing 5) Single Buyer
    6) lSI
    7) Trademark
    8) Use of traditional media
    9) Multiple sellers
    10) Use of digital media
Match the Columns
Advertisements

Solution

  Group A Answers
A) Market 4) Mercatus
B) Registered brands 7) Trademark
C) Monopoly 1) Single seller
D) Branding 3) Distinct Name
E) Digital Marketing 10) Use of digital media
shaalaa.com
  Is there an error in this question or solution?
Chapter 8: Marketing - Exercise [Page 165]

RELATED QUESTIONS

Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.

Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.

Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.

Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.


Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same

Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.


Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.

The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables


Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.

Identify the element of marketing-mix discussed here.


Distinguish between the product concept and production concept of marketing.


Name two types of markets on the basis of the nature of transactions. 


What is the market? Explain the meaning of the capital market and money market.


Differentiate between the traditional concept of marketing and the modern concept of marketing.


The term market is derived from the ______ word ‘Mercatus’.


State whether the following statement is true or false:

The term market is derived from the Latin word ‘Mercatus’.


Select the correct option and complete the table.

(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)

Group 'A' Group ‘B’
1. Commodity Market ____________
2. ____________ A few sellers
3. ____________ To trade merchandise
4. 4Ps __________________
5. ____________ 3Ps

Explain in detail the concepts of marketing.


The area concept of market is related to exchange concept.


The marketing concept is based on which of the following points.


Which concept of marketing emphasise on availability and affordability of the product?


Which of the following statement is true regarding marketing?


Explain the following function of marketing:

Grading


Customer orientation is a modern approach to marketing.


Share
Notifications

Englishहिंदीमराठी


      Forgot password?
Use app×