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Question
Explain the following term/concept.
Digital Concept of Market
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Solution
- The emergence of Information Technology gave rise to a new market concept, the Space or Digital Concept.
- Communication media, such as telephones, mobile phones, Computers, and the Internet, have enabled direct contact between the customer and the seller.
- Digital Market can be defined as a “Market which uses Information Technology for buying and selling of the products or services and facilitates communication of quality, features, price, and terms of exchange among them.”
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| Group A | Group B | ||
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| 6) | lSI | ||
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| 8) | Use of traditional media | ||
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| 10) | Use of digital media | ||
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