Advertisements
Advertisements
Question
What is Marketing?
Advertisements
Solution
Marketing is one of the business functions that all activities that take place in relation to markets for actualizing potential exchanges for the purpose of satisfying human needs and wants.
RELATED QUESTIONS
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
Write short notes on:
Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Explain the following term/concept.
Commodity Concept of Market
The area concept of market is related to exchange concept.
What is need for the market and explain the concept of marketing?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Which concept of marketing emphasise on availability and affordability of the product?
Customer orientation is a modern approach to marketing.
