Question

In Phillip Kolter’s definition, marketing is a social process by which individual groups obtain what they need and want through what means?

Options

• Meeting buyers and sellers in a physical place

• Advertising goods before production and ending contact after sale

• Manufacturing products and selling them only for money

• Creating offerings and freely exchanging products and services of value with others

Answer 1

The definition describes marketing as a social process involving creating offerings and freely exchanging products and services of value. This process helps people obtain what they need and want.