Advertisements
Advertisements
प्रश्न
Explain the following term/concept.
Digital Concept of Market
Advertisements
उत्तर
- The emergence of Information Technology gave rise to a new market concept, the Space or Digital Concept.
- Communication media, such as telephones, mobile phones, Computers, and the Internet, have enabled direct contact between the customer and the seller.
- Digital Market can be defined as a “Market which uses Information Technology for buying and selling of the products or services and facilitates communication of quality, features, price, and terms of exchange among them.”
APPEARS IN
संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
List five shopping products purchased by you or your family during the last few months.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Write short notes on:
Marketing research.
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
Explain the following term/concept.
Commodity Concept of Market
The term market is derived from the ___________ word ‘Mercatus’.
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
The marketing concept is based on which of the following points.
Explain the following function of marketing:
Grading
Which activities are included in CSR?
Which option lists marketing activities in the traditional view?
In Phillip Kolter’s definition, marketing is a social process by which individual groups obtain what they need and want through what means?
Which activities take place before production?
What is the traditional meaning of a market?
What is required regarding the number of parties for an exchange?
Which organisations use marketing besides businesses?
Why is exchange considered the essence of marketing?
