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प्रश्न
Explain the following term/concept.
Digital Concept of Market
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उत्तर
- The emergence of Information Technology gave rise to a new market concept, the Space or Digital Concept.
- Communication media, such as telephones, mobile phones, Computers, and the Internet, have enabled direct contact between the customer and the seller.
- Digital Market can be defined as a “Market which uses Information Technology for buying and selling of the products or services and facilitates communication of quality, features, price, and terms of exchange among them.”
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संबंधित प्रश्न
Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables
Explain the following function of marketing:
Standardisation
Distinguish between the product concept and production concept of marketing.
Explain any four facilitating functions of marketing.
What is the market? Explain the meaning of the capital market and money market.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
Answer in one sentence.
Define Market.
Define Marketing.
The term ‘market’ may be understood in which of the following contexts?
According to the modern marketing concept, which of the following statements is true?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Which of the following statements is true regarding marketing?
Which concept of marketing emphasise on availability and affordability of the product?
Explain the following function of marketing:
Grading
Customer orientation is a modern approach to marketing.
