Advertisements
Advertisements
प्रश्न
Explain the following term/concept.
Digital Concept of Market
Advertisements
उत्तर
- The emergence of Information Technology gave rise to a new market concept, the Space or Digital Concept.
- Communication media, such as telephones, mobile phones, Computers, and the Internet, have enabled direct contact between the customer and the seller.
- Digital Market can be defined as a “Market which uses Information Technology for buying and selling of the products or services and facilitates communication of quality, features, price, and terms of exchange among them.”
APPEARS IN
संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
What is marketing concept? How does it help in the effective marketing of goods and services.
Explain any four facilitating functions of marketing.
What is the market? Explain the meaning of the capital market and money market.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Write short notes on:
Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
Write a word/term/phrase for the following sentence.
The market for the commodities which are produced in one country and sold in another countries.
The market may be defined as aggregate demand by potential buyers for a product or service.
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Explain the following term/concept.
Place Concept of Market
Explain the following term/concept.
Commodity Concept of Market
The term market is derived from the ___________ word ‘Mercatus’.
The term ‘market’ may be understood in which of the following contexts?
According to the modern marketing concept, which of the following statements is true?
Which of the following statements is incorrect?
The marketing concept is based on which of the following points.
