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प्रश्न
Explain the following term/concept.
Product
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उत्तर
Product refers to the goods or services that are offered to the customers for sale and are capable of satisfying the need of the customer. The product can be intangible or tangible, as it can be in the form of services or goods. The business needs to decide the right type of product through extensive market research. The success of the business depends on the impact of the product in the minds of the customer.
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संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Explain 3Ps in the marketing of services.
Explain in detail the 7Ps of Marketing.
Explain the following term/concept.
Promotion of the product
Which of the following is a factor of marketing mix?
The collection of utilities is known as:
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
Which one of the following promotion tools has mass reach?
Which of the following is true regarding Promotion?
Which of the following are considered as the pillars of marketing?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
What is Marketing Mix?
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
Enumerate the elements of a price mix.
