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प्रश्न
Define the marketing mix.
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उत्तर
The marketing mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market In simple words, the marketing mix is putting the right product at the right time, at the right price in the right place. It is one of the important tools of marketing. The 4Ps of the marketing mix was introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps principle.
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संबंधित प्रश्न
Explain the following term/concept.
Product
Explain the following term/concept.
Price
Explain 3Ps in the marketing of services.
Find the odd one.
Which of the following is a factor of marketing mix?
Which of the following statements is not true with regard to the concept of product?
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following is not a marketing mix?
Which one of the following promotion tools has mass reach?
Under which of the following situations is a company not likely to fix a lower price for its product?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Marketing uses ______.
______ represents an integrated approach to marketing.
Define the term ‘marketing mix’.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
What is the primary concern of the Place element in the marketing mix?
Which tools are included in the Promotion element of the marketing mix?
Which of the following statements accurately reflects the relationship between demand and price?
