Advertisements
Advertisements
प्रश्न
Define the marketing mix.
Advertisements
उत्तर
The marketing mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market In simple words, the marketing mix is putting the right product at the right time, at the right price in the right place. It is one of the important tools of marketing. The 4Ps of the marketing mix was introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps principle.
APPEARS IN
संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Find the odd one.
Find the odd one.
Explain the following term/concept.
Product
Explain the following term/concept.
Price
Explain 3Ps in the marketing of services.
Explain in detail the 7Ps of Marketing.
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following promotion tools has mass reach?
Which of the following is true regarding Promotion?
Which of the following are considered as the pillars of marketing?
What is Marketing Mix?
Which one of the following is not one of the Ps of marketing?
The term marketing mix refers to ______.
______ represents an integrated approach to marketing.
Marketing Mix represents the ______ of an enterprise.
What is place mix?
