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प्रश्न
Define the marketing mix.
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उत्तर
The marketing mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market In simple words, the marketing mix is putting the right product at the right time, at the right price in the right place. It is one of the important tools of marketing. The 4Ps of the marketing mix was introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps principle.
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संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Find the odd one.
Explain the following term/concept.
Product
Justify the following statement.
Promotion plays an important role in marketing.
Marketing mix does not include ____________.
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following is not a marketing mix?
Under which of the following situations is a company not likely to fix a lower price for its product?
Which of the following is true regarding Promotion?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
The term marketing mix refers to ______.
What is place mix?
Define the term ‘marketing mix’.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
Enumerate the elements of a price mix.
