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प्रश्न
Define the marketing mix.
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उत्तर
The marketing mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market In simple words, the marketing mix is putting the right product at the right time, at the right price in the right place. It is one of the important tools of marketing. The 4Ps of the marketing mix was introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps principle.
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संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Find the odd one.
Explain the types of Marketing Mix.
Explain 3Ps in the marketing of services.
Justify the following statement.
Promotion plays an important role in marketing.
Find the odd one.
Explain the following term/concept.
Promotion of the product
Which of the following is a factor of marketing mix?
The collection of utilities is known as:
Which of the following statements is not true with regard to the concept of product?
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following promotion tools has mass reach?
Under which of the following situations is a company not likely to fix a lower price for its product?
Which of the following are considered as the pillars of marketing?
What is Marketing Mix?
Marketing uses ______.
The term marketing mix refers to ______.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
Enumerate the elements of a price mix.
