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प्रश्न
Define the marketing mix.
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उत्तर
The marketing mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market In simple words, the marketing mix is putting the right product at the right time, at the right price in the right place. It is one of the important tools of marketing. The 4Ps of the marketing mix was introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps principle.
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संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Explain the following term/concept.
Price
Find the odd one.
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following is not a marketing mix?
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Transportation, warehousing, inventory relates to ______.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
Define the term ‘marketing mix’.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
What does the Price element of the marketing mix refer to?
What is the primary purpose of the Promotion element in the marketing mix?
Which tools are included in the Promotion element of the marketing mix?
Which sub-elements are included under the Product element of the marketing mix?
Which sub-elements are included under the Price element of the marketing mix?
