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प्रश्न
Define the marketing mix.
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उत्तर
The marketing mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market In simple words, the marketing mix is putting the right product at the right time, at the right price in the right place. It is one of the important tools of marketing. The 4Ps of the marketing mix was introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps principle.
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संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Explain the following term/concept.
Product
Attempt the following.
Explain various 'Concepts of Market'.
Which of the following is a factor of marketing mix?
The collection of utilities is known as:
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following is not a marketing mix?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Marketing uses ______.
______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
The term marketing mix refers to ______.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
What is place mix?
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
