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प्रश्न
Define the marketing mix.
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उत्तर
The marketing mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market In simple words, the marketing mix is putting the right product at the right time, at the right price in the right place. It is one of the important tools of marketing. The 4Ps of the marketing mix was introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps principle.
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संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Find the odd one.
Explain the following term/concept.
Promotion
Explain the types of Marketing Mix.
Explain 3Ps in the marketing of services.
Justify the following statement.
Promotion plays an important role in marketing.
Which of the following is a factor of marketing mix?
The collection of utilities is known as:
Which of the following statements is not true with regard to the concept of product?
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Which one of the following promotion tools has mass reach?
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Which of the following is true regarding Promotion?
Which of the following are considered as the pillars of marketing?
What is Marketing Mix?
Marketing uses ______.
Which one of the following is not one of the Ps of marketing?
The skimming, penetration, parity are decided in which of the marketing mix strategy?
