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प्रश्न
Which tools are included in the Promotion element of the marketing mix?
पर्याय
Only online digital marketing
Advertising, personal selling, and sales promotion
Only traditional print advertising
Only personal selling through sales representatives
MCQ
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उत्तर
The Promotion element utilizes multiple tools: advertising (paid communication through various media), personal selling (direct interaction with customers), and sales promotion (incentives like discounts and free samples). This multi-channel approach maximizes reach and impact.
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