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प्रश्न
What is Marketing Mix?
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उत्तर
Marketing Mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market. In simple words, the marketing mix is putting the right product at the right time, at the right price, in the right place. It is one of the important tools of marketing. The 4P’s of the marketing mix were introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps Principle.
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संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Find the odd one.
Explain 3Ps in the marketing of services.
Justify the following statement.
Promotion plays an important role in marketing.
Find the odd one.
Explain the following term/concept.
Promotion of the product
Which of the following is a factor of marketing mix?
The collection of utilities is known as:
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Harshit is planning a start-up venture for offering mobile pet care services at the door step. He has decided to charge 1000 for a heated hydrobath and blow dry of a pet and 500 for shampoo and conditioning. Identify the elements of the marketing mix which is not being described in the above case.
Which one of the following is not a marketing mix?
Which one of the following promotion tools has mass reach?
Under which of the following situations is a company not likely to fix a lower price for its product?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Marketing uses ______.
Transportation, warehousing, inventory relates to ______.
The term marketing mix refers to ______.
“It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale.” What is it?
______ represents an integrated approach to marketing.
Marketing Mix represents the ______ of an enterprise.
Enumerate the elements of a price mix.
