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प्रश्न
What is Marketing Mix?
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उत्तर
Marketing Mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market. In simple words, the marketing mix is putting the right product at the right time, at the right price, in the right place. It is one of the important tools of marketing. The 4P’s of the marketing mix were introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps Principle.
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संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Explain the following term/concept.
Product
Explain the following term/concept.
Promotion
Explain the types of Marketing Mix.
Justify the following statement.
Promotion plays an important role in marketing.
Find the odd one.
Explain the following term/concept.
Promotion of the product
Attempt the following.
Explain various 'Concepts of Market'.
The collection of utilities is known as:
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
Define the marketing mix.
Marketing uses ______.
Which one of the following is not one of the Ps of marketing?
______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
Marketing mix for products consists of ______.
Transportation, warehousing, inventory relates to ______.
"It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale." What is it?
Marketing Mix represents the ______ of an enterprise.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
