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प्रश्न
What is Marketing Mix?
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उत्तर
Marketing Mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market. In simple words, the marketing mix is putting the right product at the right time, at the right price, in the right place. It is one of the important tools of marketing. The 4P’s of the marketing mix were introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps Principle.
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संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Find the odd one.
Find the odd one.
Explain the following term/concept.
Price
Explain the types of Marketing Mix.
Explain 3Ps in the marketing of services.
Find the odd one.
Explain the following term/concept.
Promotion of the product
Attempt the following.
Explain various 'Concepts of Market'.
Which of the following is a factor of marketing mix?
The collection of utilities is known as:
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Which one of the following is not a marketing mix?
Under which of the following situations is a company not likely to fix a lower price for its product?
Marketing mix is the set of ______ that the firm uses to pursue its marketing objectives in the target market.
Which of the following are considered as the pillars of marketing?
Define the marketing mix.
Transportation, warehousing, inventory relates to ______.
______ represents an integrated approach to marketing.
Define the term ‘marketing mix’.
Enumerate the elements of a price mix.
