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प्रश्न
What is Marketing Mix?
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उत्तर
Marketing Mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market. In simple words, the marketing mix is putting the right product at the right time, at the right price, in the right place. It is one of the important tools of marketing. The 4P’s of the marketing mix were introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps Principle.
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संबंधित प्रश्न
Find the odd one.
Explain the following term/concept.
Price
Explain the following term/concept.
Promotion
Explain 3Ps in the marketing of services.
Find the odd one.
Explain the following term/concept.
Promotion of the product
Attempt the following.
Explain various 'Concepts of Market'.
Which of the following is a factor of marketing mix?
The collection of utilities is known as:
In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
Which one of the following is not a marketing mix?
Under which of the following situations is a company not likely to fix a lower price for its product?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Marketing uses ______.
______ denotes the money value of a product or service. It is the amount of money seller is asking for the product or service he offers for sale or the amount which buyers are to pay for it.
The term marketing mix refers to ______.
“It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale.” What is it?
Marketing Mix represents the ______ of an enterprise.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Elaborate.
Enumerate the elements of a price mix.
Which of the following best describes the Product element of the marketing mix?
What does the Price element of the marketing mix refer to?
What is the primary concern of the Place element in the marketing mix?
Which tools are included in the Promotion element of the marketing mix?
Which sub-elements are included under the Product element of the marketing mix?
Which of the following statements accurately reflects the relationship between demand and price?
