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प्रश्न
What is Marketing Mix?
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उत्तर
Marketing Mix is the combination of different marketing variables that the firm blends and controls to achieve the desired result from the target market. In simple words, the marketing mix is putting the right product at the right time, at the right price, in the right place. It is one of the important tools of marketing. The 4P’s of the marketing mix were introduced by E. Jerome McCarthy in 1960. It was further extended by Booms & Bitner in 1981 by adding 3 new elements to the 4 Ps Principle.
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संबंधित प्रश्न
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Find the odd one.
Explain the following term/concept.
Product
Explain the following term/concept.
Price
Explain the following term/concept.
Promotion
Explain 3Ps in the marketing of services.
Justify the following statement.
Promotion plays an important role in marketing.
Explain in detail the 7Ps of Marketing.
Attempt the following.
Explain various 'Concepts of Market'.
Which of the following is a factor of marketing mix?
The collection of utilities is known as:
Marketing mix does not include ____________.
Which of the following statements is not true with regard to the concept of product?
Which one of the following is not a marketing mix?
Which one of the following promotion tools has mass reach?
Under which of the following situations is a company not likely to fix a lower price for its product?
Which of the following is true regarding Promotion?
Which of the following are considered as the pillars of marketing?
Which of the following marketing functions is concerned with informing the customers about the firm's products?
Define the marketing mix.
Transportation, warehousing, inventory relates to ______.
The term marketing mix refers to ______.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
______ represents an integrated approach to marketing.
Marketing Mix represents the ______ of an enterprise.
What is place mix?
