Question

State any two features of ‘labelling’ in relation to marketing.

Answer 1

Two features of labelling in relation to marketing:

1. Product Identification: Labels help in identifying the product and the brand. They enable consumers to distinguish one product from another. For instance, brand names and logos printed on labels provide an instant identity to the product.
2. Information Provision: Labels provide important information about the product, such as ingredients, usage instructions, manufacturing details, expiry dates, and safety warnings. This ensures that customers are well-informed before making a purchase decision.