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प्रश्न
Explain the following term/concept.
Promotion
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उत्तर
Promotion is a tool of marketing communication that helps to publicize the product to the customer. It helps to convey product features to the potential buyer and inducing them to buy it.
The promotion mix includes tools such as advertising, direct marketing, sales promotion, personal selling, etc. A combination of promotional strategies depends on budget, the message business wants to communicate, and the target market.
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संबंधित प्रश्न
What is meant by the term place in the marketing mix?
Explain any four points of difference between 'Marketing' and 'Selling'.
Find the odd one.
Explain the following term/concept.
Product
Explain the types of Marketing Mix.
Justify the following statement.
Promotion plays an important role in marketing.
Explain in detail the 7Ps of Marketing.
Find the odd one.
Which of the following statements is not true with regard to the concept of product?
Which of the following is true regarding Promotion?
Define the marketing mix.
What is Marketing Mix?
Marketing uses ______.
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CASE STUDY Tata Motors-owned Jaguar Land Rover on Friday reported a 4.9 per cent declinein retail sales at 88,121 units in the second quarter ended on September 30, 2020. The company had posted retail sales of 92,710 units in the same quarter previous fiscal year, Sales of the Jaguar brand were at 17,340 units in the second quarter as against 19248 units in the year-ago period, down 9.9 per cent. Similarly, sales of Land Rover brand were down 3.63 per cent at 70,781 units as compared to 73,462 units in the same quarter a year ago. While there was improvement in sales in the second quarter, it remained constrained by semiconductor shortages, the company said in a statement. "The company continues to see strong demand for its products, with global retail orders again setting new records in the quarter,” it said adding, as on September 30, 2022, the total order book has grown to 2.05 lakh units, up around 5,000 orders from June 30, 2022. Demand for the new Range Rover, new Range Rover Sport and Defender remained strong, accounting for over 1.45 lakh of the 2.05 lakh orders, it added. |
With reference to above case study, answer the following questions:
- Explain the advantages of training Tata motor employees.
- Analyse and advise on any two suitable promotional mix for Tata motors.
- In the context of above case study, Analyze any five advantages of advertising to manufacturers.
The skimming, penetration, parity are decided in which of the marketing mix strategy?
______ represents an integrated approach to marketing.
An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify for or against, giving reasons.
Define the term ‘marketing mix’.
