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प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
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उत्तर
There are two important characteristics of a company which determine the channel of distribution used by it, namely financial strength and the degree of control which the company wishes to command over intermediaries. Shorter channels of distribution require greater funds but also offer greater control over intermediaries. Accordingly, a financially strong company or a company which wishes to command greater control over intermediaries would opt for shorter channels of distribution.
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संबंधित प्रश्न
Explain the following function of marketing:
Standardisation
List five shopping products purchased by you or your family during the last few months.
What is marketing?
Distinguish between the product concept and production concept of marketing.
Name two types of markets on the basis of the nature of transactions.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
The term market is derived from the ______ word ‘Mercatus’.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which one is the example of an Intangible product?
Which concept of marketing emphasise on availability and affordability of the product?
Which of the following statement is true regarding marketing?
Which option lists marketing activities in the traditional view?
How is marketing described in the modern or social view?
Besides a place of exchange, which uses of the term market are identified?
What is the marketing feature called Needs and Wants concerned with?
What is a Market Offering?
Which organisations use marketing besides businesses?
Which group consists of Physical Products that can be marketed?
