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प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
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उत्तर
There are two important characteristics of a company which determine the channel of distribution used by it, namely financial strength and the degree of control which the company wishes to command over intermediaries. Shorter channels of distribution require greater funds but also offer greater control over intermediaries. Accordingly, a financially strong company or a company which wishes to command greater control over intermediaries would opt for shorter channels of distribution.
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संबंधित प्रश्न
Nishtha, Vasvi and Radhika were friends from college time and now they are engaged in different types of businesses. They regularly meet and discuss their business ideas, exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques and social concerns, etc.
Nishtha drew the attention of her friends towards the exploitation of consumers in the market. She said that the sellers were exploiting the consumes in many ways and were not paying attention towards the social, ethical and ecological aspects of marketing. Vasvi said that they were under pressure of consumer satisfaction but observed that the consumers would not buy or not buy enough unless they are adequately convinced and motivated to do the same
Radhika stressed that it was the duty of the businessmen to keep consumer satisfaction in mind because business was run by the resources made available by the society. Thus, a company cannot achieve its objectives without understanding the needs of the customers. The thinking of the three friends was different. These thinkings were guiding the marketing efforts of their business and were known by the different name. Identify these names. Also, state one more feature of each of these thinkings.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
Write short notes on:
Marketing research.
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
The market may be defined as aggregate demand by potential buyers for a product or service.
Answer in one sentence.
Define Market.
Explain in detail the concepts of marketing.
Select the correct option.
(place concept of market, E Jerome McCarthy, market research, label, 3P’s)
| Group A | Group B |
| A. 4Ps | _______________ |
| B. _______________ | A function of marketing |
| C. Booms and Bitner | _______________ |
| D. _______________ | buyers, sellers and intermediaries come together |
| E. _____________ | slip is found on the product |
Which one is the example of an Intangible product?
What is need for the market and explain the concept of marketing?
According to the modern marketing concept, which of the following statements is true?
With which element is the exchange mechanism related?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
Which of the following statements is incorrect?
Which of the following statements is true regarding marketing?
Which concept of marketing emphasise on availability and affordability of the product?
Find the odd one:
Customer orientation is a modern approach to marketing.
