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Commerce Set 1 2015-2016 ISC (Commerce) Class 12 Question Paper Solution

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Commerce [Set 1]
Marks: 100 CISCE
ISC (Commerce)
ISC (Arts)
ISC (Science)

Academic Year: 2015-2016
Date & Time: 1st April 2016, 2:00 pm
Duration: 3h
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Part - l
[20]1 | Answer briefly each of the questions (i) to (x) :
[2]1.i

State two components of the legal environment of a business concern.

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Chapter:
[2]1.ii

Why is working capital also known as circulating capital? 

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Chapter: [2] Capital - Fixed and Working
[2]1.iii

What is meant by participating preference shares?

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Chapter:
[2]1.iv

Give three differences between advertising and personal selling. 

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Chapter: [14] Marketing Mix
[2]1.v

Why is feedback an important element in the communication process?

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Chapter:
[2]1.vi

Explain the principle of Esprit de corps as advocated by Henry Fayol.

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Chapter:
[2]1.vii

What is meant by a product?

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Chapter: [14] Marketing Mix
[2]1.viii

Explain the meaning of coordination, as a function of management.

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Chapter:
[2]1.ix

What are bonus shares?

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Chapter: [3] Sources of Finance for a Joint Stock Company
[2]1.x

Explain the concept of management by exception.

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Chapter:
Part - II
[12]2 | Answer any five questions :
[3]2.i

Explain any three external elements of the micro business environment.

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Chapter:
[4]2.ii

Briefly explain any two sources of short term finance.

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Chapter: [3] Sources of Finance for a Joint Stock Company
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[5]2.iii

Explain Debentures.

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Chapter:

State any four disadvantages of debentures. 

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Chapter: [3] Sources of Finance for a Joint Stock Company
[12]3
[4]3.i

Write any four features of equity shares.

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Chapter:
[8]3.ii

Explain any four factors that affect the capital structure of a company.

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Chapter: [2] Capital - Fixed and Working
[12]4
[3]4.i

Briefly explain any three demerits of public deposits.

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Chapter: [3] Sources of Finance for a Joint Stock Company
[4]4.ii

Differentiate between the line organisation and line and staff organisation.

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Chapter:
[5]4.iii

Write five features of an informal business organisation.

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Chapter:
[12]5
[3]5.i

Why is management considered as a science?

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Chapter:
[4]5.ii

Differentiate between centralization of authority and decentralization of authority.

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Chapter:
[5]5.iii

What are the principles of scientific management? Explain in detail.

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Chapter:
[12]6

Explain any three objectives of management.

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Chapter: [5] Management - Meaning, Nature and Importance
[3]6.i
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[4]6.ii

Explain the term:

Labelling

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Chapter: [14] Marketing Mix

Explain packaging.

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Chapter: [13] Marketing - Concept and Functions
[5]6.iii

Discuss the first five steps involved in the process of staffing.

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Chapter:
[12]7
[3]7.i

Distinguish between method and procedure.

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Chapter:
[4]7.ii
[2]7.ii.1

What is marketing?

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Chapter:
[2]7.ii.2

State two features of the modern concept of marketing? 

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Chapter: [13] Marketing - Concept and Functions
[5]7.iii

Explain the need for consumer protection.

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Chapter: [15] Consumer Protection
[12]8
[3]8.i

State three objectives of sales promotion.

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Chapter:
[4]8.ii

Explain the meaning of e-banking. State any three features of e-banking.

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Chapter:
[5]8.iii

Explain five factors that affect the pricing decision of a product.

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Chapter: [14] Marketing Mix
[12]9
[4]9.i

Write a short note on: SWOT analysis.

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Chapter:
[4]9.ii

Write short notes on:

Marketing research.

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Chapter: [13] Marketing - Concept and Functions
[4]9.iii

Write short note on Bank overdraft.

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Chapter: [3] Sources of Finance for a Joint Stock Company

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