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प्रश्न
Explain the term:
Labelling
Explain the following term/concept:
Labelling
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उत्तर
- The process of labelling includes creating and producing labels for the product’s outermost portion in order to add information and/or key details about the product and the manufacturer, making it more identifiable and recognisable.
- The label is a slip that is attached to the product and contains all of the details about the product and its manufacturers, including the product's weight, size, price, manufacturing date, expiration date, manufacturer's name, and address.
- A label could be affixed to the goods as a tag or it could be a component of the package. The product can be effectively marketed through labelling. The product's brand, grade, quality, etc., are all indicated on the label. Proper labelling enhances a product's overall appeal.
संबंधित प्रश्न
Give any three advantages of branding to the marketers.
Explain five factors that should be taken into consideration while determining the price of a product or service.
Explain three features of goods, as an element of Product Mix.
What is meant by a product?
Explain five factors that affect the pricing decision of a product.
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CASE STUDY British car maker MG has confirmed the launch of a new affordable Electric Vehicle (EV) in India in the first half of 2023. The brand also revealed that this newly developed EV will come with an affordable price tag of around Rs 7-8 lakh. Although the firm has not yet disclosed the details of the EV's body style, this new pure-electric offering will most probably compete against the Tata Nexon EV. Besides this the MG's upcoming EV will utilise a new platform and could offer a sub-300 km of travel range on a single charge. MG Motor has also announced that it will invest in nurturing young talents through its initiatives like the MG Nurture program. The carmaker plans to collaborate with 50 institutes through the program to train one lakh students on the latest technologies regarding EVs. Electric cars produce zero exhaust emissions, which means they do not emit any harmful exhaust gases into the air. This can benefit the environment as exhaust gases can negatively impact various health conditions and also have an impact on climate change. EVs are more efficient, and that combined with the electricity cost is cheaper than filling petrol or diesel for your travel requirements. Using renewable energy sources can make the use of EVs more eco-friendly They mainly reduce noise levels which are hazardous to human health. |
With reference to the case study answer the following questions:
- In which stage of product life cycle can Electric Vehicles be placed? Explain this stage briefly.
- Which type of training can be undertaken by MG Motors to train its employees? Briefly explain.
- Explain the effects of pollution on human health.
Define the term ‘product mix’.
Enumerate the elements of product mix.
