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Explain the term: Labelling

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Explain the term:

Labelling

Explain the following term/concept:

Labelling

Explain
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Solution

  • The process of labelling includes creating and producing labels for the product’s outermost portion in order to add information and/or key details about the product and the manufacturer, making it more identifiable and recognisable.
  • The label is a slip that is attached to the product and contains all of the details about the product and its manufacturers, including the product's weight, size, price, manufacturing date, expiration date, manufacturer's name, and address.
  • A label could be affixed to the goods as a tag or it could be a component of the package. The product can be effectively marketed through labelling. The product's brand, grade, quality, etc., are all indicated on the label. Proper labelling enhances a product's overall appeal. 
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Chapter 14: Marketing Mix - EXERCISES [Page 441]

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C. B. Gupta Commerce Volume 2 [English] Class 12 ISC
Chapter 14 Marketing Mix
EXERCISES | Q IV. 7. (i) | Page 441
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