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Explain the term: Packaging - Organisation of Commerce and Management

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Questions

Explain packaging.

Explain the following term/concept:

Packaging

Explain the term:

Packaging

Explain
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Solution

  • A “pack” is a collection of items that have been tied or bundled together for transportation. Packaging is the process of preparing a finished product for storage, distribution, or transportation; often, this involves placing the product in a container or wrapping it.
  • A package is a parcel, box, or container in which items are packed appropriately. The purpose of packaging is to maintain the product's quality and contents while safeguarding the items throughout storage and transportation. It makes handling items in transit easier and reduces the risk of product breakage, leakage, damage, spoiling, theft, and destruction.
  • The likelihood of product adulteration or duplication is decreased by sealed packaging. The product is packed using materials such as bottles, containers, plastic bags, bubble bags, tin, jute bags, wooden boxes, packing foam, etc. Packaging enhances and beautifies a product, which aids in its promotion.
  • To put it briefly, packaging is an essential method for handling, identifying, protecting, promoting, and mass-selling commodities.
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Chapter 8: Marketing - Exercise [Page 168]

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