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Write a word/term/phrase for the following sentence. Giving of distinct name to one’s product. - Organisation of Commerce and Management

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Question

Write a word/term/phrase for the following sentence.

Giving of distinct name to one’s product.

One Word/Term Answer
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Solution

Branding

Explanation:

Branding is a process of giving special identity to a product through unique brand name to differentiate it from competitor’s products. In simple words giving of distinct name to one’s product is called as branding. Registered brands are known as Trademarks.

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Chapter 8: Marketing - Exercise [Page 165]
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