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Questions
Explain the following term/concept in detail:
Branding
Explain the meaning of Branding.
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Solution
Every entrepreneur desires a distinct market identity for his product. Branding is the process of giving a product a unique identity through a unique brand name in order to distinguish it from competitors’ products. Simply put, branding is the process of giving a unique name to one’s product.
Trademarks are registered brands.
Trademarks cannot be copied. Branding aids in consumer recognition. It can help to generate new business and raise brand awareness in the market.
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RELATED QUESTIONS
Write a word/term/phrase for the following sentence.
Giving of distinct name to one’s product.
Correct the underlined word and rewrite the following sentence
Branding is the process of classification of products according to similar characteristics and/ or quality.
Arrange in proper order.
Grading, Market planning, Distribution
Explain the following term/concept.
Packaging
Explain the following term/concept.
Labeling
Study the following case/situation and express your opinion.
| Mr. X purchases goods from the nearest shop. Mr. Y purchases mobiles from Tokyo. Mr. Z of Nandurbar purchases electronic goods from Delhi. |
- From which type of market does Mr. X purchase?
- Name the type of market from where Mr. Y deals?
- State the type of market from where Mr. Z purchases goods?
Justify the following statement.
There is a need for branding to get recognition among consumers.
Give one word or phrase or a term which can substitute the following.
A process of giving special identity in the market for product.
_____________ is set of activities which is concerned with efficient movement of finished goods from place of production to place of consumption.
Define Product.
