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प्रश्न
Explain the following term/concept in detail:
Branding
Explain the meaning of Branding.
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उत्तर
Every entrepreneur desires a distinct market identity for his product. Branding is the process of giving a product a unique identity through a unique brand name in order to distinguish it from competitors’ products. Simply put, branding is the process of giving a unique name to one’s product.
Trademarks are registered brands.
Trademarks cannot be copied. Branding aids in consumer recognition. It can help to generate new business and raise brand awareness in the market.
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संबंधित प्रश्न
Explain the following term/concept.
Labeling
Explain packaging.
Explain grading.
What is meant by Grading?
As a management function, marketing involves several activities which are collectively called:
A good product design improves performance and gives the firm:
Standardisation builds buyer confidence and reduces the need for:
Good customer support services increase:
Storage or warehousing serves to bridge:
Which functions of marketing directly influence demand and loyalty?
