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प्रश्न
Explain the following term/concept in detail:
Branding
Explain the meaning of Branding.
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उत्तर
Every entrepreneur desires a distinct market identity for his product. Branding is the process of giving a product a unique identity through a unique brand name in order to distinguish it from competitors’ products. Simply put, branding is the process of giving a unique name to one’s product.
Trademarks are registered brands.
Trademarks cannot be copied. Branding aids in consumer recognition. It can help to generate new business and raise brand awareness in the market.
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संबंधित प्रश्न
______ is a slip which is found on the product and provides all the information regarding the product and its producer.
Correct the underlined word and rewrite the following sentence
Branding is the process of classification of products according to similar characteristics and/ or quality.
Explain the following term/concept.
Packaging
Study the following case/situation and express your opinion.
| Mr. X purchases goods from the nearest shop. Mr. Y purchases mobiles from Tokyo. Mr. Z of Nandurbar purchases electronic goods from Delhi. |
- From which type of market does Mr. X purchase?
- Name the type of market from where Mr. Y deals?
- State the type of market from where Mr. Z purchases goods?
Justify the following statement.
There is a need for branding to get recognition among consumers.
Explain standardization.
Explain grading.
Explain labeling.
_____________ is set of activities which is concerned with efficient movement of finished goods from place of production to place of consumption.
Explain the following term/concept in detail.
Pricing of Product
