Question

As a management function, marketing involves several activities which are collectively called:

पर्याय

• functions of marketing

• functions of human resources

• functions of finance

• functions of production

Answer 1

When viewed as a management function, marketing consists of a set of activities known as the functions of marketing. These include gathering market information, planning, product designing, standardisation, grading, packaging, branding, pricing, promotion, physical distribution, transportation and storage.