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प्रश्न
In the pricing of a product, marketers:
विकल्प
set price objectives, choose strategies and decide when to change prices
focus only on production costs, ignoring demand
only fix the price once and never review it
delegate all pricing decisions to intermediaries
MCQ
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उत्तर
Pricing involves a structured decision process: marketers set price objectives, choose appropriate pricing strategies, and decide when prices should be changed. Since price strongly affects demand, these decisions are crucial.
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