Question

Which group of marketing functions strengthens product appeal and reliability?

Options

• Product design, standardisation, grading, packaging, labelling and branding

• Complaint handling, credit and technical help

• Pricing, promotion and personal selling

• Transportation, storage and warehousing

Answer 1

Product design, standardisation, grading, packaging, labelling and branding are the functions that build the product's appeal and reliability. They make the product attractive, consistent in quality, and trustworthy to buyers.