Question

Since customers buy a product for the benefits it gives them, a marketer designing a new product should treat the product primarily as a means of ______.

Options

• reducing distribution costs

• maximizing production efficiency

• competing on price alone

• satisfying a customer's need through a bundle of utilities

Answer 1

A product is a bundle of utilities bought because it can satisfy a customer's need. Therefore, a marketer should design products around the functional, psychological, and social benefits customers seek, ensuring the product satisfies the customer's need.