Question

A customer purchases an expensive motorcycle not because of its transportation capability, but because riding it earns them acceptance from their friend group. This purchase motive best exemplifies which type of benefit?

Options

• Psychological benefit

• Social benefit

• Industrial benefit

• Functional benefit

Answer 1

The social benefit is provided by way of acceptance from a group, by riding a motorbike. While prestige and esteem would be a psychological benefit, and transportation a functional benefit, gaining group acceptance specifically constitutes a social benefit.