Question

Briefly explain any three features of Marketing.

Answer 1

The main features of the marketing concept are described as follows:

1. Customer-oriented: This is the primary feature of the marketing concept. It focuses on customers’ requirements and desires and on how to meet them.
2. Continuous and dynamic: The first step in marketing is to identify customer needs and desires. As a result, it begins far before manufacturing. Second, it does not conclude with the sale of a product or service. It extends beyond the selling stage.
3. Marketing research: Research used to find out what people need and want is a very important part of marketing. Continuous market research is an important part of marketing.