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प्रश्न
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
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उत्तर
Marketing is the process through which goods and services move from producer to customer. It helps in:-
- Identification selection and development of product
- Pricing the product
- Selection of distribution channel
- Development and implementation of promotional strategies
APPEARS IN
संबंधित प्रश्न
Distinguish between the product concept and production concept of marketing.
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
State two features of the modern concept of marketing?
Write short notes on:
Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
Match the pairs.
| Group A | Group B | ||
| A) | Market | 1) | Single Seller |
| B) | Registered brands | 2) | Stock Market |
| C) | Monopoly | 3) | Distinct Name |
| D) | Branding | 4) | Mercatus |
| E) | Digital Marketing | 5) | Single Buyer |
| 6) | lSI | ||
| 7) | Trademark | ||
| 8) | Use of traditional media | ||
| 9) | Multiple sellers | ||
| 10) | Use of digital media | ||
State whether the following statement is true or false:
The term market is derived from the Latin word ‘Mercatus’.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Explain the following term/concept.
Place Concept of Market
Which one is the example of an Intangible product?
What is need for the market and explain the concept of marketing?
With which element is the exchange mechanism related?
Which of the following statements is incorrect?
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Marketing is a ______ process by which people interact with others in order to persuade them to act in a particular way, say to purchase a product or service rather than forcing them to do so.
Which of the following statements is true regarding marketing?
Customer orientation is a modern approach to marketing.
