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प्रश्न
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
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उत्तर
Marketing is the process through which goods and services move from producer to customer. It helps in:-
- Identification selection and development of product
- Pricing the product
- Selection of distribution channel
- Development and implementation of promotional strategies
APPEARS IN
संबंधित प्रश्न
Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc.
In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas she was not doing so.
Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Rohit stressed that a company cannot achieve its objectives without understanding the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the making efforts of their business. Also. state one more feature of the various types of thinking identified that is not given in the above para.
Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering aftersales services.
Identify the element of marketing-mix discussed here.
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
What is the societal concept of marketing?
List five shopping products purchased by you or your family during the last few months.
Distinguish between the product concept and production concept of marketing.
What is marketing concept? How does it help in the effective marketing of goods and services.
State two features of the modern concept of marketing?
Write short notes on:
Marketing research.
The term market is derived from the ______ word ‘Mercatus’.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Answer in one sentence.
Define Market.
Which one is the example of an Intangible product?
What is Marketing?
The term ‘market’ may be understood in which of the following contexts?
The marketing concept is based on which of the following points.
Which of the following statements is true regarding marketing?
Explain the following function of marketing:
Grading
Customer orientation is a modern approach to marketing.
