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प्रश्न
What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.
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उत्तर
Marketing is the process through which goods and services move from producer to customer. It helps in:-
- Identification selection and development of product
- Pricing the product
- Selection of distribution channel
- Development and implementation of promotional strategies
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संबंधित प्रश्न
How do the 'Company-related factors' affect the choice of channels of distribution? Explain
Explain the following function of marketing:
Standardisation
What is the societal concept of marketing?
Answer the question.
Mention two types of markets, on the basis of the position of buyers and sellers.
Differentiate between the traditional concept of marketing and the modern concept of marketing.
State two features of the modern concept of marketing?
______ is the place where transaction of buying and selling of goods and services take place in exchange for money or money's worth.
Select the correct option and complete the table.
(Mercatus, Industrial goods, Oligopoly, E. Jerome McCarthy, Booms & Bitner)
| Group 'A' | Group ‘B’ |
| 1. Commodity Market | ____________ |
| 2. ____________ | A few sellers |
| 3. ____________ | To trade merchandise |
| 4. 4Ps | __________________ |
| 5. ____________ | 3Ps |
Explain the following term/concept.
Commodity Concept of Market
Explain the following term/concept.
Digital Concept of Market
Explain in detail the concepts of marketing.
The term ‘market’ may be understood in which of the following contexts?
With which element is the exchange mechanism related?
Marketing is called a ____________ process because it involves the interaction of buyers and sellers.
A person feeling hungry may get food by offering to give money or some other product or service in return to someone who is willing to accept the same for food. The important feature of marketing illustrated above is ______.
Which of the following statements is true regarding marketing?
Which concept of marketing emphasise on availability and affordability of the product?
