Goyal Brothers Prakashan solutions for Commercial Applications [English] Class 10 ICSE chapter 1 - Markets and Marketing [Latest edition]

Which of the following statement(s) is/are correct?

Statement 1: A market refers to a physical place where buyers and sellers meet to exchange goods and services.

Statement 2: A market can also refer to a mechanism through which products and services are exchanged without the necessity of a physical meeting.

In a consumer’s market, goods are purchased for further production rather than for personal consumption.

Which is intangible among the following?

Selling involves ______ of goods and services.

Which of the following is not the feature of marketing?

Which function of management starts before production and continues even after sale?

______ philosophy suggests, that, the organisation should earn profit through volume of production.

Which marketing concept places importance to attract and persuade customers to buy the products?

A place for buying and selling activities is called ______.

Which of the following is the feature of the marketing?

Below is an image of a product with a clear brand name and packaging. Identify which feature of a product this represents:

Why might the “Sales-Oriented Stage” be considered less effective in today’s market environment?

The definition of marketing includes only the promotional activities of a product or service, not the distribution.

“It is a set-off tangible and physical attributes such as material colour, design, size, weight, etc., assembled in an identifiable form better seller offers to customers for sale.” What is it?

If a business is focusing on selling products directly to consumers without the involvement of intermediaries, which type of market would they most likely be operating in?

Bread and milk are which kind of products?

What is the basic property of a service which makes it different from a product.

In the Production-Oriented Stage, businesses operated on the assumption that supply would create its own demand.

Which of the following is not a services?

A ______ is technology based whereas a ______ is person-based.

These products are used for further production of goods and services.

The asset which can only be perceived indirectly such as an insurance policy is called ______.

Choose the correct statement.

Which type of market is most likely to involve face-to-face interaction but does not require a physical retail setting?

Assertion (A): A product can be touched, seen, and physically possessed.

Reasoning (R): Tangibility is a key characteristic of a product.

Assertion (A): Services are perishable in nature.

Reasoning (R): Services cannot be stored for future use, unlike physical products.

______ means exchange of a product, or service between a buyer and a seller while ______ means all the activities involved in planning, pricing, promoting and distributing want satisfying products and services.

A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?

During the stage, from 1950-1960; marketers’ focus shifted from promotion to product improvement?

______ is the type of market on the basis of nature of goods.

In this type of market, customers select goods by reading the detailed literature and examining the samples:

In this stage of marketing, the motto was to ‘Sell what can be produced’:

The products bought after comparing quality, price, etc of different brands are known as ______.

In which type of market, products are advertised and demonstrated on television?

The activity involved in planning, pricing, promoting and distributing products and services is called?

A market is a mechanism through which ______ are exchanged.

Economic, social, legal and other forces influence marketing activities therefore, marketing is ______.

Modern marketing has created several non-traditional markets’ like ______.

On the basis of geographical area, market is classified into ______.

Marketing was considered to be mere distribution in this stage of Marketing ______.

In non-business organization marketing is necessary for ______.

______ is not a concept of market.

Caveat vendor is a principle of ______.

Which of the follwing is not a feature of service?

Which market provides long-term finance to business enterprises?

Standardised products are ______ in nature.

In ______ stage there was a mass production, supply exceeds demand.

In ______, the purpose is to make profit out of fluctuation in prices.

Which stage of marketing is characterised by hard selling?

Marketing uses ______.

Marketing concentrates on ______.

Services can rarely be standardized or made uniform. Which feature of service does it indicate?

The following passage is excerpted from the book ‘MARKETING’:

Based on the information provided in the passage, which of the following statement describes Marketing-

Production-Oriented-Stage was characterised by ______.

Identify which products are purchased after a comparative analysis of quality, price, warranty of competitive brands.

In which stage of marketing, manufacturers believed that customers would buy the product if quality was good?

In which stage, importance to consumer satisfaction was recognised and business policies were designed to provide value satisfaction to customers?

Define the term market.

Briefly explain the term ‘Marketing Oriented Stage’.

What is meant by inhouse market?

Give two differences between the production oriented stage and product oriented stage of marketing.

What are convenience products?

Give two examples of convenience products.

Distinguish between capital market and money market.

Give one difference between consumer product and industrial product.

On the basis of ownership, distinguish between a product and a service.

Why is it said that marketing is pervasive?

State and explain any two types of markets on the basis of Nature of Transactions.

“Services are not homogeneous”. Justify with reason.

Mention the main features of services.

State one difference between spot market and future market.

“Today’s Market Concept is known as Consumer Oriented Concept”. Give a reason either for or against this statement.

It is marketing which has converted yesterday’s luxuries into today’s necessities. Justify for or against.

Write a short note on Social Marketing stage.

State any two types of markets on the basis of subject of exchange.

What is meant by the term ‘services’?

Explain the main characteristics of services.

Mention the main features of a product. Explain any two in detail.

Describe the first two stages of marketing.

Why are services becoming important? Give three reasons.

What is the role of marketing in a commercial organisation? Explain with reference to Indian economy.

‘Marketing has gone through three distinct stages.’ Explain them in brief.

‘Marketing has gone through three distinct stages.’ Explain them in brief.

Discuss the Sales Oriented and Product Oriented stages of marketing.

Why is service becoming more important than a product? Give five reasons.

‘Modern marketing has created several non-traditional markets.’ Explain the main types of non-traditional markets.

‘Modern marketing has created several non-traditional markets.’ Explain the main types of non-traditional markets.

Mention the main features of services.

Write a short note on ‘Position of buyers and seller market'.

Identify the picture below and explain its features.

With reference to the above case study answer the following question:

Analyse the above case study and give any five differences between Product and Service.

Describe any two types of non-traditional markets.

Define Marketing.

What is marketing?

Distinguish between market and marketing.

Classify markets on the basis of geographical area.

Classify markets on the basis of subject of exchange.

Give one point of difference between mail order shopping and teleshopping.

Why is marketing considered an integrated process?

In which stage of marketing is the consumer considered the king? Explain this stage briefly.

Explain any two stages of marketing.

Explain various types of services.

Mention the main features of a product.

Differentiate between a product and a service.

Give two differences between the production oriented stage and product oriented stage of marketing.

Distinguish between the following:

Primary market and Secondary market

Distinguish between capital market and money market.

A company wants to launch a new product in the market. Describe the stages it should consider during the marketing process to ensure the product’s success. Include the role of customer satisfaction in your answer.

Mr. Mehta is a marketing in charge of promoting a new service. How would you address the challenges posed by the intangibility and variability of services in your marketing strategy?

“Marketing is wider than the market.” Explain this statement by distinguishing between the concepts of marketing and market.

Analyse the impact of the shift from a production-oriented stage to a marketing-oriented stage on businesses. How did this shift change the way companies approached their customers and competitors?

Justify the following sentence, For or Against and give a reason:

Newspapers and tea are purchased with special efforts.

Justify the following sentence, For or Against and give a reason:

Marketing is a total system consisting of planning, pricing, promotion and distributing products.