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Question
“Services are not homogeneous”. Justify with reason.
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Solution
In the case of a standardised product, each unit of the product is a perfect substitute for another. It is impossible to differentiate one unit from another unit. For example, when you buy a Maruti car, you will get the same quality irrespective of the place of purchase. But services are not homogeneous. For example, you may not get the same service quality each time you hire a taxi. Services are highly variable. A patient may not get the same treatment in a village hospital as they can get in a metro hospital.
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